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September 26, 2013 05:41 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/xp7dkOUuCeM/
Mercedes' Dancing Chicken Ad Gets YouTube Clucking
Mercedes has chosen a novel way to promote its Magic Body Control feature
The technology is likened to a chicken dancing to Diana Ross' "Upside Down" in a new ad that has racked up close to 1.5 million views in three days and is racing up Unruly's viral ad chart. The chicken — joined by others — is manipulated by gloved human hands to boogie to the 1980s disco hit.
Magic Body Control, formerly known as Active Body Control, is an active suspension system that employs a computer to offset the vehicle's body movements for a smoother ride.
No word yet from PETA on Mercedes' latest viral ad Read more...
More about Advertising, Mercedes, Business, and MarketingOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/xp7dkOUuCeM/
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