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September 25, 2013 04:30 am GMT

Yahoo Will Offer Not My Email' Button To Report Mistaken Deliveries Due To Username Recycling

130904213305-new-yahoo-logos-horizontal-galleryYahoo will begin offering a new ‘Not My Email’ button this week that gives owners of newly claimed, previously dormant, user names the ability to ‘return’ messages that were not meant for them. This is part of Yahoo’s ongoing efforts to mitigate any potential harm that may come from its recent ‘user name recycle program‘. In order to continue providing tools to prevent these newly minted owners from getting the previous users’ email, Yahoo is doing a few things including the new button. The button, which will be easily accessible from the Yahoo Mail inbox, will allow users to reject mail that isn’t theirs. This will function in a similar manner to the way you can put a ‘not at this address’ message on physical mail that comes to your house by mistake. The program, which allowed people to claim names that were deemed dormant by Yahoo, came under immediate skeptical fire for its potential to be harmful or dangerous to the privacy of the previous owners of the names. After the initial outcry, Yahoo outlined a series of steps it took to prevent issues including a 12-month minimum on dormancy, 30 days of messages to the user to notify them that their account was going to be given away and bouncing emails back to senders to notify them that the account was deactivated and no longer valid. But anecdotal evidence over the intervening weeks that there are users who are receiving the previous occupant’s messages has continued to roll in. Most recently, an InformationWeek article cited several first-hand experiences of users getting email not intended for them, including financial information and other personal details. We spoke with Yahoo Senior Director, Platforms Dylan Casey about the issues some users are seeing and he acknowledged that there have been some cases. Yahoo has been monitoring its systems for claims about mistaken deliveries and were able to quickly identify what was going on with some of these accounts. Yahoo discovered that in some cases, the email bounce method was not enough to convince institutions and senders that the email was no longer valid. The signals that Yahoo were giving off to inform senders that they should no longer send any email to this address for the old owner were not being recognized. Still, Yahoo is performing individual out We’re hearing that the percentage is very, very small, even in light of the

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