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September 25, 2013 12:30 am GMT
Twitter has announced a new push notification in its twitter apps for Android and iPhone that will deliver personalized recommendations for tweets and accounts to follow. The new notification is based on the long-running@magicrecsexperiment, which monitored the people you follow to see whothey followed and what tweets they were re-tweeting. The new notification will leverage the unique data that Twitter has at its fingertips to recommend you new accounts to follow, and if the @magicrecs experiment is any indication, it will be scary accurate, fast and genuinely useful. I’ve been a follower of the account for some time now, which is run by a special department at Twitter which creates experiments on the platform. Nearly every recommendation of a tweet or user account has been spot on, and I’ve felt no hesitation telling folks about it. It’s so scary good that I learn about new hires at companies within seconds, sometimes even before the official announcements. And i’ve yet to unfollow any accounts that I’ve followed because of it. I’ve felt for some time now that the best way to leverage the @magicrecs magic was to weave it into the fabric of Twitter’s apps themselves, and it appears that Twitter agrees. “We built this feature based on an experimental account,@MagicRecs. As its bio notes,@MagicRecssends instant, personalized recommendations for users and content via direct message,” says Twitter’s Venu Satuluri, part of the team that built the account. “Over time, weve been tweaking the algorithms based on engagement andyour feedback in order to send only the most relevant updates.” The notification will roll out to users of the apps soon and can be switched on and off in Notification Settings using the toggle ‘Recommendations’. This kind of experimentation which leverages Twitter’s data set around the people you follow and how you interact with the service is exactly what the company needs to continue to do as it strives for ways to keep users engaged and interacting with the service. Especially as it preps itself for IPO and has to begin to answer hard questions about user retention and growth. As I explained in a piece taking a look at Twitter’s first seven years, one of the primary strengths and weaknesses of the service is that it really is only what you make of it. If you follow quality or interesting accounts that provide relevant content, then you’ll get a decent
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/siccNKIAoSg/
Twitter Launches Personalized Recommendation Notifications Based On @Magicrecs Experiment
Twitter has announced a new push notification in its twitter apps for Android and iPhone that will deliver personalized recommendations for tweets and accounts to follow. The new notification is based on the long-running@magicrecsexperiment, which monitored the people you follow to see whothey followed and what tweets they were re-tweeting. The new notification will leverage the unique data that Twitter has at its fingertips to recommend you new accounts to follow, and if the @magicrecs experiment is any indication, it will be scary accurate, fast and genuinely useful. I’ve been a follower of the account for some time now, which is run by a special department at Twitter which creates experiments on the platform. Nearly every recommendation of a tweet or user account has been spot on, and I’ve felt no hesitation telling folks about it. It’s so scary good that I learn about new hires at companies within seconds, sometimes even before the official announcements. And i’ve yet to unfollow any accounts that I’ve followed because of it. I’ve felt for some time now that the best way to leverage the @magicrecs magic was to weave it into the fabric of Twitter’s apps themselves, and it appears that Twitter agrees. “We built this feature based on an experimental account,@MagicRecs. As its bio notes,@MagicRecssends instant, personalized recommendations for users and content via direct message,” says Twitter’s Venu Satuluri, part of the team that built the account. “Over time, weve been tweaking the algorithms based on engagement andyour feedback in order to send only the most relevant updates.” The notification will roll out to users of the apps soon and can be switched on and off in Notification Settings using the toggle ‘Recommendations’. This kind of experimentation which leverages Twitter’s data set around the people you follow and how you interact with the service is exactly what the company needs to continue to do as it strives for ways to keep users engaged and interacting with the service. Especially as it preps itself for IPO and has to begin to answer hard questions about user retention and growth. As I explained in a piece taking a look at Twitter’s first seven years, one of the primary strengths and weaknesses of the service is that it really is only what you make of it. If you follow quality or interesting accounts that provide relevant content, then you’ll get a decentOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/siccNKIAoSg/
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