How HRC's Marriage Equality Campaign Put People First

The numbers behind the Human Rights Campaign's viral red marriage equality campaign are impressive.

In March, during the Supreme Court's two hearings on same sex marriage, HRC inspired a 120% increase in Facebook profile picture changes when it asked marriage equality supporters to adopt the red equal sign.

The campaign also broke Twitter's record for highest engagement on a tweet, Anastasia Khoo, HRC's director of marketing, said on stage at Social Good Summit on Monday.

But ultimately, the campaign wasn't just about the numbers, Khoo saidThe real victories came in the form of stories, relationships and people. Read more...