Bezos Seeks to Delight with Amazon May Day, 24-7 Tablet Support

When Amazon founder and CEO Jeff Bezos said he wanted to show me a new feature called “May Day,” I instantly imagined some sort of panic button and, in a way, that’s precisely what it is: a soft button that staves off high-tech panic by connecting Amazon Kindle Fire HDX owners to live, 24/7, 365-days-a-year tech support.

It’s a feat almost unheard of in modern-day support and one Bezos clearly relished showing off

Bezos revealed the fascinating new feature as part of a larger product introduction meeting that included three brand-new tablets: the Kindle Fire HDX 7-inch, the Kindle Fire HDX 8.9-inch and the updated Kindle Fire HD. You can read all about those tablets here. Read more...