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September 24, 2013 04:11 pm GMT
Live video company Ustream has been quietly transforming itself, according to co-founder and CEO Brad Hunstable, who said the company has switched from being an ad-supported media business to a technology provider that makes money from software-as-a-service subscription fees.Today Ustream is introducing a new service to its SaaS customers advertising. Hunstable said that as companies start using Ustream as a way to bring their content online, they also need a way to promote that content to the right audience, rather than just sticking a video on their website and hoping for the best."Brands and marketers are starting to act like media companies, but they're not being able to drive targeted viewership for [their content]," Hunstable said.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YxANNuOySew/
With LiveAd, Ustream Customers Can Promote Their Video Content With Interactive Ads
Live video company Ustream has been quietly transforming itself, according to co-founder and CEO Brad Hunstable, who said the company has switched from being an ad-supported media business to a technology provider that makes money from software-as-a-service subscription fees.Today Ustream is introducing a new service to its SaaS customers advertising. Hunstable said that as companies start using Ustream as a way to bring their content online, they also need a way to promote that content to the right audience, rather than just sticking a video on their website and hoping for the best."Brands and marketers are starting to act like media companies, but they're not being able to drive targeted viewership for [their content]," Hunstable said.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YxANNuOySew/
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