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September 24, 2013 10:07 pm GMT
Sir Martin Sorrell, CEO of ad holding company WPP, weighed in on the digital media landscape today at the IAB MIXX conference in New York. One of his main arguments: That tech companies are also in the media business.That may seem pretty obvious, since companies like Facebook and Google make most of their money from ads. However, Sorrell recalled being at an industry event where he asked representatives from big tech companies whether they considered themselves to be a media company or a tech company. (Tech executives seem to hate this question.) They all went with tech, but Sorrell said, "Of course that's not true. ... In our view, they are all, to some extent or not, media owners."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Sn0TPGFcgFk/
WPP's Martin Sorrell Sees Growing Relevance For Ad Agencies In A Tech-Centric World
Sir Martin Sorrell, CEO of ad holding company WPP, weighed in on the digital media landscape today at the IAB MIXX conference in New York. One of his main arguments: That tech companies are also in the media business.That may seem pretty obvious, since companies like Facebook and Google make most of their money from ads. However, Sorrell recalled being at an industry event where he asked representatives from big tech companies whether they considered themselves to be a media company or a tech company. (Tech executives seem to hate this question.) They all went with tech, but Sorrell said, "Of course that's not true. ... In our view, they are all, to some extent or not, media owners."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Sn0TPGFcgFk/
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