USA Gives 'Modern Family' First-Class Digital Treatment

The hit comedy Modern Family will make its USA debut on Tuesday, and the network is giving the acquired series the full digital treatment.

Modern Family is a big deal for USA; with it, the network is hoping to cultivate a new audience. There is only an 8% overlap between Modern Family viewers on ABC and viewers who watch USA

"This is a big opportunity for us to not only grow audience but also build a different type of audience," Alexandra Shapiro, USA's executive VP of marketing and digital, told Mashable.

In order to do so, USA is treating the series with the same savvy used on its original series Read more...