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September 24, 2013 07:00 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/zCnYA0I6ERw/
Abercrombie & Fitch Covers Ylvis' 'The Fox'
If you watched Ylvis' "The Fox" and thought, "This would be better if it featured buff guys with hairless chests," then this is the video for you.
Abercrombie & Fitch employed its army of male models for a black-and-white cover of the novelty tune, which is mercifully shortened to about a minute. Based on past A&F projects, this may yield millions in earned media: The company's "Call Me Maybe" cover has netted more than 20 million YouTube views
What do you think of A&F's cover? Tell us in the comments below.
Image: YouTube, Abercrombie & Fitch Read more...
More about Advertising, Viral Videos, Marketing, Business, and VideosOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/zCnYA0I6ERw/
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