Making Room in Our Attention Spans for Social Good

There are lots of ways to take action on social media to "do good" — but most of us don't have the attention span to do so

Matt Wallaert, a behavioral scientist at Bing and founder of GetRaised.com, said in a speech at Mashable's Social Good Summit in New York on Sunday that our attention levels are due for an adjustment.

"Humankind, generally, is going up and to the right. Infant mortality is down, we're living much longer," he said to the audience. "But there's one resource we haven't been able to find more of: attention. Our cognitive capacity is roughly the same as it's always been." Read more...