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September 22, 2013 06:01 pm GMT

Blippar AR Advertising App Launches Social Sharing, Improves Image Recognition Time

IMG_2833Blippar, the AR-advertising company that lets users scan real-world objects to bring up extended augmented reality content, has today released a huge update that not only increases the speed of the technology, but allows for enhanced social sharing features for users. Blippar was launched in 2010 in the UK, and has since expanded to the U.S. as well. The technology works by letting users scan things like a magazine page, a ketchup bottle, or anything that has the Blippar tag to see all kinds of extra content, like promotions, suggested recipes, coupons, and more. In fact, it's entirely up to the brand what kind of Blippable content they'll include in their campaign.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IvIaX05zThg/

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