Chirpify Lets Consumers Make Purchases With Hashtags

Chirpify, the startup that lets you buy and sell products via tweets and posts is announcing a new type of hashtag Thursday, allowing consumers to make purchases just by clicking what it's dubbing "action tags."

The Portland, Ore., company wants to turn hashtags like #buy or #donate into URLs, and reprogram the second screen audience to use their social accounts to acquire the products they see on television.

“We wanted a way to enable advertisers and their consumers to convert in the moment on their mobile device, no matter what they were doing," explains Chirpify CEO Chris Teso. Read more...