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September 19, 2013 01:04 am GMT

Heineken Invites Soccer Fans to 'Share the Sofa' via Twitter

Heineken

Since soccer fans are likely to have a mobile device in one hand and a beer in the other this season, Heineken is doing its best to infiltrate both.

Hence the brewer's latest second-screen campaign, #sharethesofa, a months-long campaign that coincides with the European soccer season. The program, starting Wednesday, lets fans interact with soccer stars via that hashtag. The initiative kicks off with Ruud Gullit, a Dutch player who will be participating in a live interview. Fans can also play a video game with Gullit. Heineken has more than a dozen other players queued up for the effort, though it hasn't revealed their identities. Read more...

More about Twitter, Marketing, Soccer, Heineken, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/X1U9bdK-8cg/

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