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September 18, 2013 09:16 pm GMT
Photo-sharing services like Instagram have become some of the most popular of all mobile apps, and today Twilio launched a new service that could help a much larger swathe of developers tap into that trend: picture messaging. Alongside that, it has also given its messaging services a mini-revamp: it has dropped the price of its SMS produce by 25% for U.S. phone numbers. It now costs $0.0075 per message, inbound and outbound, although international messaging and short code messaging rates are not being discounted at the moment. And it’s now offering a service for concatenated SMS messages that can be strung together to be longer than 160 characters, and up to 1,600 characters. Text messaging is a great way to communicate, but often words are not enough, said Jeff Lawson, CEO and co-founder of Twilio, speaking today in San Francisco when the product was announced. Why describe a house for sale in words when you can send a picture? Why describe the damage to your car when you can show it? Seeing is believing — pictures can build trust and drive decisions. Picture messaging opens the door to a whole range of new communications opportunities.” With a set of APIs that let developers incorporate voice and text messaging into any app or website, Twilio has already shaken up the communications industry by letting developers incorporate telephony services into apps and websites with a few lines of code. Picture messaging, which will use MMS infrastructure to let its developer customers incorporate the sending of photos and other images within apps and websites, could stir things up more. The service is going live today in the U.S. and Canada, with the U.S. service starting out with short codes, and in Canada using phone numbers. The intention is to use these as starting points for wider rollouts to all markets where Twilio is active. What this effectively means is that apps that today do not offer picture messaging services could theoretically start to incorporate these using Twilio’s APIs. While some applications may be in consumer apps, Twilio is also pushing the idea for enterprise services. Incorporating pictures into messaging takes the customer experience to another level, said Patrick Malatack, director of product management at Twilio. Whether you are influencing customer behavior, maintaining consistent branding in your communications, or building better processes for your business; we think that a lot of people, in a
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x7CrJlavrz8/
Twilio Adds Picture Messaging Into Its API Frame, Cuts Text API Pricing By 25% For U.S. Numbers
Photo-sharing services like Instagram have become some of the most popular of all mobile apps, and today Twilio launched a new service that could help a much larger swathe of developers tap into that trend: picture messaging. Alongside that, it has also given its messaging services a mini-revamp: it has dropped the price of its SMS produce by 25% for U.S. phone numbers. It now costs $0.0075 per message, inbound and outbound, although international messaging and short code messaging rates are not being discounted at the moment. And it’s now offering a service for concatenated SMS messages that can be strung together to be longer than 160 characters, and up to 1,600 characters. Text messaging is a great way to communicate, but often words are not enough, said Jeff Lawson, CEO and co-founder of Twilio, speaking today in San Francisco when the product was announced. Why describe a house for sale in words when you can send a picture? Why describe the damage to your car when you can show it? Seeing is believing — pictures can build trust and drive decisions. Picture messaging opens the door to a whole range of new communications opportunities.” With a set of APIs that let developers incorporate voice and text messaging into any app or website, Twilio has already shaken up the communications industry by letting developers incorporate telephony services into apps and websites with a few lines of code. Picture messaging, which will use MMS infrastructure to let its developer customers incorporate the sending of photos and other images within apps and websites, could stir things up more. The service is going live today in the U.S. and Canada, with the U.S. service starting out with short codes, and in Canada using phone numbers. The intention is to use these as starting points for wider rollouts to all markets where Twilio is active. What this effectively means is that apps that today do not offer picture messaging services could theoretically start to incorporate these using Twilio’s APIs. While some applications may be in consumer apps, Twilio is also pushing the idea for enterprise services. Incorporating pictures into messaging takes the customer experience to another level, said Patrick Malatack, director of product management at Twilio. Whether you are influencing customer behavior, maintaining consistent branding in your communications, or building better processes for your business; we think that a lot of people, in aOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/x7CrJlavrz8/
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