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September 18, 2013 04:56 pm GMT

Grumpy Cat Inks Endorsement Deal With Friskies

Grumpycat

Grumpy Cat got some happy news this week: She'll now be a "spokescat" for Friskies.

The feline Internet star — who also goes by the name "Tardar Sauce," is promoting "The Friskies," an award show for cat videos, on Oct. 15 in New York. Terms of the deal were not disclosed.

Friskies spokeswoman Julie Catron (that's apparently her real name), told The Associated Press that "the first thing she'll do for us is receive the lifetime achievement award."

See also: Grumpy Cat and Lil Bub Finally Meet, Hearts Melt

Grumpy Cat rocketed to fame last September when her pic made the front page of Reddit. The cat's dour countenance is caused by feline dwarfism. As of this writing Grumpy Cat has more than 1.2 million Facebook fans Read more...

More about Marketing, Friskies, Business, and Grumpy Cat

Original Link: http://feeds.mashable.com/~r/Mashable/~3/RjSka15c0_o/

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