Watch Apple's First iPhone 5C Commercial

Apple has launched the first ad for its "budget" smartphone, the iPhone 5C

Titled "Plastic Perfected" and accompanied by a tune from Sleigh Bells, the app shows the elements of the iPhone 5C being "molded" from liquid plastic

The caption of the ad says "A completely new expression of iPhone that's not just for lovers of color. It's for the colorful."

The iPhone 5C is Apple's $99 smartphone (with a contract), and though it doesn't have the iPhone 5S' fingerprint scanner and is made out of plastic, it's nearly identical, at a component-level, to the iPhone 5 Read more...