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September 17, 2013 05:00 pm GMT
Polyvore has made its name as a site for creating collages that represent the lifestyles they want to lead, complete with beautiful outfits accessorized down to the right handbag and perfect perfume. So far, that has appealed to a very specific demographic: Some 50 percent of Polyvore users are women under the age of 34, according to the latest data from the company. But today, Polyvore is taking its biggest step ever to expand beyond that longtime core demographic with the official launch of a section dedicated to home decor. Polyvore for Home, which will get its own designated tab at the top of the Polyvore home page, means that users will now be encouraged to create collages around home decor items -- and they will be able to click through on those images to purchase items outright.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7Njz4s7vDp0/
Polyvore Expands Beyond Fashion (And Into An Older, More Moneyed User Base) With New Home Decor Section
Polyvore has made its name as a site for creating collages that represent the lifestyles they want to lead, complete with beautiful outfits accessorized down to the right handbag and perfect perfume. So far, that has appealed to a very specific demographic: Some 50 percent of Polyvore users are women under the age of 34, according to the latest data from the company. But today, Polyvore is taking its biggest step ever to expand beyond that longtime core demographic with the official launch of a section dedicated to home decor. Polyvore for Home, which will get its own designated tab at the top of the Polyvore home page, means that users will now be encouraged to create collages around home decor items -- and they will be able to click through on those images to purchase items outright.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7Njz4s7vDp0/
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