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September 17, 2013 07:02 pm GMT
Onefinestay, the self-styled ‘unhotel’ that can be described as an upmarket Airbnb offering a select portfolio of luxury, city-centre homes kitted out with fancy linens, towels and toiletries so its users can enjoy premium city breaks in locals’ homes, has launched its service in two new locations — bringing its total operational footprint to four.The two new cities, launching today with 24 host homes apiece, are Paris and LA. Paris and LA were the two most requested locations by onefinestay users and also potential hosts, founder and CEO Greg Marsh tells TechCrunch.The nature of onefinestay’s business requires a supply of upmarket yet frequently unoccupiedhomes — and Hollywood’s film industry fits that bill perfectly, with plenty of fancy homes in the Hollywood hills whose owners may well be travelling for months on movie-related business.Paris, meanwhile, has lots of pied--terre stockwhich onefinestay can make use of, says Marsh. “Our guests are people who would otherwise be staying at upscale, boutique hotels,” he adds, discussing the choice of location. “For us it’s partly about where are the places which people who stayed with us before will want to go and therefore would want to stay with us again if they could?’ Keyvan Nilforoushan, former Managing Partner at VC firm NextStage has been appointed as General Manager of onefinestay’s Paris operation. Launch homes are inneighbourhoods including Le Marais, Montmartre and Batignolles,with prices ranging from 150 per night for a onebedroom apartment to more than 700 per night for a four bedroom home. While its Los Angeles expansion is being led by Alexandra Rethore, who joined onefinestay from Rent the Runway where she was Director of Operations. Initial homes in LA are in Santa Monica, Pacific Palisades, Venice, Brentwood and Hollywood, with prices ranging from $250 per night for aonebedroom apartment to more than $2,000 per night for a four bedroom house in Venice. After launching in these two new cities, onefinestay plans to take a breather from new launches for a couple of months to ensure both markets are ticking over before likely ramping up to launch a new city every quarter (“or thereabouts”), according to Marsh. The next two locations aren’t entirely set in stone yet, but he says to expect one in Europe and one in the U.S. “It’s the sort of places which you’d probably want to go if you were travelling to the states and you had a week free,”
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UiB8TvmNo-c/
Onefinestay, The Upmarket Airbnb, Expands Its Unhotel' To Paris & LA
Onefinestay, the self-styled ‘unhotel’ that can be described as an upmarket Airbnb offering a select portfolio of luxury, city-centre homes kitted out with fancy linens, towels and toiletries so its users can enjoy premium city breaks in locals’ homes, has launched its service in two new locations — bringing its total operational footprint to four.The two new cities, launching today with 24 host homes apiece, are Paris and LA. Paris and LA were the two most requested locations by onefinestay users and also potential hosts, founder and CEO Greg Marsh tells TechCrunch.The nature of onefinestay’s business requires a supply of upmarket yet frequently unoccupiedhomes — and Hollywood’s film industry fits that bill perfectly, with plenty of fancy homes in the Hollywood hills whose owners may well be travelling for months on movie-related business.Paris, meanwhile, has lots of pied--terre stockwhich onefinestay can make use of, says Marsh. “Our guests are people who would otherwise be staying at upscale, boutique hotels,” he adds, discussing the choice of location. “For us it’s partly about where are the places which people who stayed with us before will want to go and therefore would want to stay with us again if they could?’ Keyvan Nilforoushan, former Managing Partner at VC firm NextStage has been appointed as General Manager of onefinestay’s Paris operation. Launch homes are inneighbourhoods including Le Marais, Montmartre and Batignolles,with prices ranging from 150 per night for a onebedroom apartment to more than 700 per night for a four bedroom home. While its Los Angeles expansion is being led by Alexandra Rethore, who joined onefinestay from Rent the Runway where she was Director of Operations. Initial homes in LA are in Santa Monica, Pacific Palisades, Venice, Brentwood and Hollywood, with prices ranging from $250 per night for aonebedroom apartment to more than $2,000 per night for a four bedroom house in Venice. After launching in these two new cities, onefinestay plans to take a breather from new launches for a couple of months to ensure both markets are ticking over before likely ramping up to launch a new city every quarter (“or thereabouts”), according to Marsh. The next two locations aren’t entirely set in stone yet, but he says to expect one in Europe and one in the U.S. “It’s the sort of places which you’d probably want to go if you were travelling to the states and you had a week free,”Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UiB8TvmNo-c/
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