NBC and Fox Lead the Way in TV Network Online Chatter

With fall comes new TV seasons, and social media analysis firm NetBase has analyzed seven shows to find the opinions expressed across social media to determine which shows and networks viewers are most eager to see return.

NetBase says it looks at the social web, including Twitter, Facebook, blogs, forums and news. In this particular study, the firm included American Idol, Dancing with the Stars, Homeland, Modern Family, NCIS, New Girl and The Voice.

A NetBase representative says there was no particular reason the firm chose these shows, "we just wanted to showcase as many networks as we could, and chose the shows we thought would be popular." Read more...