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September 17, 2013 07:32 pm GMT

Google Wallet Takes On Apple's Passbook With Support For Loyalty Cards, Coupons, Offers & More

google-wallet-newGoogle today announced a new version of its mobile payments platform, Google Wallet, which now allows users to send money to friends directly from credit and debit cards, or a bank or Wallet balance, store loyalty cards and join related programs, store and use Google Offers, Valpak coupons, and more. Combined, this represents a major upgrade for an application that, to date, has somewhat struggled to gain consumer adoption due to blocking measures from mobile operators in the U.S., several of which are stalling to support the app while pushing forward their competing agenda involving the mobile payments platform called Isis.

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