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September 17, 2013 05:02 pm GMT

BrandAds Aims To Measure The True Impact Of Video Ad Campaigns

brandads screenshotAvi Brown, co-founder and CEO of BrandAds, said there are big challenges facing companies that want to know if their online video ad campaigns are actually paying off.On the one hand, they can look at the numbers provided by publishers and ad networks, but both groups are "fundamentally biased." Or they can use data from independent third parties, which is limited to a few metrics like clicks and completions, and even then are delayed by a few hours or more.

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