Vine's Most-Followed Users Take Talent to the Red Carpet

The traditional red carpet tango — the flashy dance between celebrities and media — now incorporates cameos from some of the most-followed users on Vine

Some call them Vine celebrities. (I call them Vine-arazzi.) They're stealth and social; their millions of followers devour the stars' content like it's going out of style

At The Family's New York City premiere (starring Robert De Niro, Michelle Pfeiffer, Dianna Agron and John D’Leo), creative startup Niche rounded up Vine users to drum up Likes, shares and comments for the premiere. Read more...