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September 14, 2013 06:42 pm GMT
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would be laughably utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. Before Twitter terraformed the landscape of news distribution, Williamss first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite. “The site from Twitter’s co-founders is one year old, and still mysterious,” wrote The Atlantic‘s Alexis Madrigal recently, in one of many stories attempting to understand the Internet multi-millionaire’s enigmatic new project. Now, for the first time since Williams launched the beta of Medium last year at our own TechCrunch Disrupt conference, Williams is ready to talk. News “Crap” Vs. A Book Williams is taking aim squarely at the news industry’s most embarrassing vulnerability: the incessant need to trump up mundane happenings in order to habituate readers into needing news like a daily drug fix. “News in general doesnt matter most of the time, and most people would be far better off if they spent their time consuming less news and more ideas that have more lasting import,” he tells me during our interview inside a temporary Market Street office space that’s housing Medium, until the top two floors are ready for his growing team. “Even if it’s fiction, it’s probably better most of the time.” It’s true. The daily news cycle doesn’t always do its job at enlightening American democracy. In the aptly titled research paper, “Does the Media Matter”, a team of economists found that getting a randomized group of citizens to read the Washington Post did nothing for “political knowledge, stated opinions, or turnout in post-election survey and voter data.” News, alone, is evidently insufficient to make us a more informed society. Instead, Williams argues, citizens should re-calibrate their ravenous appetite for information towards more awe-inspiring content. “Published written ideas and stories are life-changing,”
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6QlzpywghoQ/
Twitter Co-Founder Evan Williams Lays Out His Vision For Medium
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would be laughably utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. Before Twitter terraformed the landscape of news distribution, Williamss first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite. “The site from Twitter’s co-founders is one year old, and still mysterious,” wrote The Atlantic‘s Alexis Madrigal recently, in one of many stories attempting to understand the Internet multi-millionaire’s enigmatic new project. Now, for the first time since Williams launched the beta of Medium last year at our own TechCrunch Disrupt conference, Williams is ready to talk. News “Crap” Vs. A Book Williams is taking aim squarely at the news industry’s most embarrassing vulnerability: the incessant need to trump up mundane happenings in order to habituate readers into needing news like a daily drug fix. “News in general doesnt matter most of the time, and most people would be far better off if they spent their time consuming less news and more ideas that have more lasting import,” he tells me during our interview inside a temporary Market Street office space that’s housing Medium, until the top two floors are ready for his growing team. “Even if it’s fiction, it’s probably better most of the time.” It’s true. The daily news cycle doesn’t always do its job at enlightening American democracy. In the aptly titled research paper, “Does the Media Matter”, a team of economists found that getting a randomized group of citizens to read the Washington Post did nothing for “political knowledge, stated opinions, or turnout in post-election survey and voter data.” News, alone, is evidently insufficient to make us a more informed society. Instead, Williams argues, citizens should re-calibrate their ravenous appetite for information towards more awe-inspiring content. “Published written ideas and stories are life-changing,”Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6QlzpywghoQ/
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