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September 13, 2013 09:53 pm GMT

London Amps Digital to Make Fashion Week More Public Than Ever

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New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. Once again, anticipation for the week is not limited to the collections themselves: The industry and the public are equally interested in what digital innovations the top design houses will introduce during their shows.

When one fashion house introduces a new digital innovation, it doesn't take long for others to follow — if it's good. One need only remember that fashion shows weren't live-streamed five years ago, nor did designers reveal behind-the-scenes snapshots over Facebook, Twitter or Tumblr. Today, those are a matter of course. Read more...

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/GvKdqRN5TB8/

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