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September 13, 2013 01:00 am GMT
In a test that could make News Feed more engaging and pave the way for video ads, Facebook's mobile feed will start auto-playing user-uploaded videos in-line when they're scrolled over for a small subset of US iOS and Android users. Videos play silently until tapped to full-screen, which feels slick. Facebook is expected to soon launch a new video ad unit, which might draw on this test's feedback.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/avcAp8MdXoM/
Facebook Tests Silent Auto-Play For User Videos In Mobile Feed, Foreshadowing Video Ads
In a test that could make News Feed more engaging and pave the way for video ads, Facebook's mobile feed will start auto-playing user-uploaded videos in-line when they're scrolled over for a small subset of US iOS and Android users. Videos play silently until tapped to full-screen, which feels slick. Facebook is expected to soon launch a new video ad unit, which might draw on this test's feedback.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/avcAp8MdXoM/
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