New York City Opera Launches Kickstarter to Aid Financial Woes

The New York City Opera is in financial trouble, and it has turned to Kickstarter to raise $1 million of the $20 million needed to finish this season and pay for their 2014-2015 shows.

"New York City opera was founded as the 'people's opera,'" George Steel, the troupe's general manager and artistic director, told Mashable. "Crowdsourcing for our current campaign made sense."

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Steel added that Kickstarter could not only help them generate cash, but also test the size of its following.

"A broad-based audience has been central to the artistic mission of the company since it was founded," Steel said. "I think if we can demonstrate that we have broad-based support, it would be attractive to the kind of donors who could save the company." Read more...