Google's Latest Moto X Ad Takes Swipe at New iPhones

What does Google think of Apple's new iPhones? Not much, according to this latest Moto X ad.

The TV spot from Droga5 continues its creative concept of portraying competing models as lazy hipsters. In this new ad, a woman returns from the mall with some colorful stickers and a barrette for the hipster to wear

"This is really gonna change things for you!" he remarks, gazing into a mirror. The woman doesn't seem so sure.

Message: New colors don't translate to a real change

Though the ad doesn't mention Apple's iPhone 5C and 5S by name, it's an obvious swipe against the new phones. However, Brian Wallace, Motorola Mobility's VP of global brand marketing, says the ad — and the entire Moto X campaign — is not directed at Apple as much as at the entire segment Read more...