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September 11, 2013 05:24 am GMT

Yoyo Raises $1.2m To launch New Kind Of Mobile Payment And Loyalty Platform

Screen Shot 2013-09-10 at 18.20.36Roaming the noisy byways of TechCrunch Startup Alley I found a startup today which plans to create a new kind of mobile payment and loyalty platform. Yoyo has today - at Disrupt in SF - announced it's raised $1.2 million in a seed round to launch platform, designed to create - they say - a faster, simpler way to buy goods, via a mobile app, which also combines with am automatic loyalty point collection system. They plan to target high volume, low value transaction retailers. Think of the Starbucks mobile app and apply it to all retailers - this is Yoyo's pitch.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lWYvxZtxKhc/

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