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September 11, 2013 08:18 pm GMT
The Mercedes S-Class has been the flagship of the German automakers sedan lineup since the early 70s. Its a car that provides the finest technology that the company has to offer with powerful engines, safety advancements and creature comforts often making their first appearance in any mass-produced vehicle. The Mercedes S-Class was the first passenger car to introduce airbags to Europe. It popularized anti-lock braking, electronic stability systems and impact crumple zones. It continues to promote new technology with things like infrared night vision and self-driving systems. As the top-end car in Mercedes lineup it has the margins and luxury audience to be an ambassador for the brand and for the new technology that wouldnt be available in low-end models or to other manufacturers for some time. The iPhone 5S is Apples Mercedes S-Class. It features technologies that spell out the future of both Apple and other companies like Samsung that take many of their cues from the iPhone. iPhones have always been ambassadors for technologies that then made their way out to the general market. Not necessarily always firsts, but executing well and proving their desirability. And, with their ubiquity, making them must-have watermarks for other manufacturers. Retina-quality screens, capacitive touch, no physical keyboards, a great camera the list of technology or technical concepts that have trickled down from the iPhone to the rest of the market goes on. Now, Apple has its own new model to trickle its technology down to: the iPhone 5C. The iPhone 5C of today is essentially an iPhone 5 with a few upgraded components. But its desirability lies in a completely different arena than the iPhone 5S. Well talk more about that later. What it does offer, though, is a way for Apple to capitalize on the technology that its pioneered in the past and the manufacturing pipeline it already has in place to offer a lower-cost yet high-margin iPhone to the masses. It seems likely at this point that this will be Apples strategy going forward. No longer will it pioneer technology only to see competitors take advantage of how cheap and reasonable Apple made it seem. It is now Apple to funnel that tech into a device that is just good enough to appeal to millions of new customers, many of which will never need to drive a high-end luxury vehicle. To stretch the analogy a bit, the iPhone 5C
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/c6xW_iB7Z2Y/
The iPhone 5S-Class
The Mercedes S-Class has been the flagship of the German automakers sedan lineup since the early 70s. Its a car that provides the finest technology that the company has to offer with powerful engines, safety advancements and creature comforts often making their first appearance in any mass-produced vehicle. The Mercedes S-Class was the first passenger car to introduce airbags to Europe. It popularized anti-lock braking, electronic stability systems and impact crumple zones. It continues to promote new technology with things like infrared night vision and self-driving systems. As the top-end car in Mercedes lineup it has the margins and luxury audience to be an ambassador for the brand and for the new technology that wouldnt be available in low-end models or to other manufacturers for some time. The iPhone 5S is Apples Mercedes S-Class. It features technologies that spell out the future of both Apple and other companies like Samsung that take many of their cues from the iPhone. iPhones have always been ambassadors for technologies that then made their way out to the general market. Not necessarily always firsts, but executing well and proving their desirability. And, with their ubiquity, making them must-have watermarks for other manufacturers. Retina-quality screens, capacitive touch, no physical keyboards, a great camera the list of technology or technical concepts that have trickled down from the iPhone to the rest of the market goes on. Now, Apple has its own new model to trickle its technology down to: the iPhone 5C. The iPhone 5C of today is essentially an iPhone 5 with a few upgraded components. But its desirability lies in a completely different arena than the iPhone 5S. Well talk more about that later. What it does offer, though, is a way for Apple to capitalize on the technology that its pioneered in the past and the manufacturing pipeline it already has in place to offer a lower-cost yet high-margin iPhone to the masses. It seems likely at this point that this will be Apples strategy going forward. No longer will it pioneer technology only to see competitors take advantage of how cheap and reasonable Apple made it seem. It is now Apple to funnel that tech into a device that is just good enough to appeal to millions of new customers, many of which will never need to drive a high-end luxury vehicle. To stretch the analogy a bit, the iPhone 5COriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/c6xW_iB7Z2Y/
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