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September 10, 2013 04:57 am GMT
Facebook knows what you talk about, just like Twitter. But its edge is that it also knows who you are. Facebook's newest APIs let select news outlets view search and see your public posts, plus it tallies keyword mentions and collects the demographic data of everyone mentioning certain keywords. But it's confirmed to me that "We see the potential for these tools to be really useful down the line for brands and agencies.That will definitely come in the coming weeks."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EtvY3Rmrh8w/
Your Facebook Posts, Gift-Wrapped In Identity, Will Soon Be Given To Marketers
Facebook knows what you talk about, just like Twitter. But its edge is that it also knows who you are. Facebook's newest APIs let select news outlets view search and see your public posts, plus it tallies keyword mentions and collects the demographic data of everyone mentioning certain keywords. But it's confirmed to me that "We see the potential for these tools to be really useful down the line for brands and agencies.That will definitely come in the coming weeks."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EtvY3Rmrh8w/
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