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September 10, 2013 03:55 am GMT

Voxel Virtualizes Mobile Apps To Create Truly Playable, Interactive Ads

voxel logoVoxel, a startup aiming to make mobile ads genuinely representative of the apps they're promoting, just launched on-stage as part of the Startup Battlefield at Disrupt SF.The company's founding team includes some experienced entrepreneurs. CEO David Zhao was co-founder and CEO at Zecter, the startup behind cloud service ZumoDrive, which was acquired by Motorola Mobility in 2010. President Russ d'Sa, meanwhile, was an engineer at Twitter (where he said he invented the Twitter Card) and 23andMe, and he also co-founded startups MeetYou and DraftMix. Like Zecter, d'Sa's startups were backed by Y Combinator, and that's where d'Sa and Zhao met.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VMzzuvbyxF4/

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