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September 10, 2013 02:35 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/hA132pdQS5s/
Tommy Hilfiger Brings Lytro Cameras, 'Social Concierge' to NYFW
Tommy Hilfiger amped up its digital efforts on Monday for its California-inspired Spring/Summer 2014 collection debut at New York Fashion Week
The designer and his team invited several "influencers," including Scott Schuman of street style blog The Sartoralist and Susie Lau of Style Bubble, to shoot the show using Lytro cameras. Photos taken with the cameras allow viewers to manipulate the focus, bringing a model's torso into focus in one click, and on the audience behind her in another. Those photos are being released through Tommy Hilfiger's Twitter account (see below), as well as through the blogs and social media profiles of the guest photographers. Read more...
More about Fashion, Fashion Week, Nyfw, Business, and MarketingOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/hA132pdQS5s/
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