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September 10, 2013 04:40 am GMT

Ansa Is A Messaging App That Lets You Talk Off The Record

otrAnsa is a new breed of messaging app, one that allows you to be yourself. Whenever you don’t feel like sending messages that will stay on your friend’s phone, you can go off the record. Every message will be deleted 60 seconds after reading it. This is just one of many privacy features that will make messaging more personal. Launching onstage at Disrupt SF, the app is now available on iOS and Android. “The difference with other texting apps is that everything you say is permanent,” founder and CEO Natalie Bryla told me in a phone interview before Disrupt. “If you think about that, you will want to use another app that allows you to talk more freely,” she continued. The main feature is the off-the-record button. After hitting a button, your recipient is notified of the change. Both your messages and the responses will be deleted. At any point, you can go back on the record and the recipient will be notified. But it doesn’t stop there. If you think you shouldn’t have sent a message, you can delete it hours, days or even months after sending it. It not only deletes it on your phone, it deletes it on your recipient’s phone as well. This feature is called “sync deletion.” All Ansa features put you in control of your conversation. When you delete a message, it is deleted from Ansa’s servers at the same time. It’s effectively gone forever. However, for your regular on-the-record converstations, Ansa keeps everything on its servers like Facebook does. It allows you to use another phone and find your conversation history. Finally, you can send self-destructing messages. While this feature is very reminiscent of ephemeral startup Snapchat, Ansa allows you to send text messages, photos and videos. And it’s just an additional feature that makes sense to the service. The app allows you to communicate in more creative ways.You can apply filters to your pictures and draw goofy things before sending them. If you want to communicate using a popular song or a cute image, you can search Google images and YouTube without ever leaving the app. All Ansa features put you in control of your conversation. To notify you when your friends join Ansa, the app allows you to sync your address book and Facebook account. But it seems like Ansa users are going to use the messaging app only with a

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