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September 9, 2013 04:11 pm GMT

Trident Introduces First 6-Second Vine TV Ad

Trident

Trident's latest TV spot is brought to you by Vine.

The gum company announced Monday that it will air a 6-second TV ad from Vine, the video service launched by Twitter earlier this year. The video, which promotes the Trident Layers products, will debut at 7:30 pm on Fuse and air 100 times throughout the next two weeks.

See also: 15 Brands Kicking Butt on Vine

Last month, Trident worked with Nicholas Megalis and Rudy Mancuso — two of the most popular users on Vine — to create four different Vine videos for the brands' "Paid in Layers" campaign. Each of the videos received thousands of likes and revines, but according to a rep for Trident, the video below had the "strongest engagement," which is why it was chosen for the ad campaign. Read more...

More about Twitter, Marketing, Vine, Trident Layers, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/skzJQ0QuIas/

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