Moto X Ads Portray Your Current Phone as a Lazy Hipster

The Moto X is a hard-working phone. You don't need to cajole it to do its job.

That's the pitch in a trio of funny ads from Droga5 that present your current phone as a lazy hipster. In one ad, for instance, a man prepares to give his paramour a massage and attempts to play some romantic music from his phone

In the bed alongside her lies a lazy guy, who is supposed to represent the man's smartphone

"OK, you gotta touch me first," says the slacker/phone. "You know the rules." The slacker then launches into an annoying song that blows the mood until the woman instructs Google Now to find her the right song. Read more...