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September 9, 2013 10:54 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oT-mdUjqnLs/
Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd
Placecast, a mobile marketing company that has built out a business around services like its ShopAlerts geo-targeted messaging notifications for people physically near locations like stores, is now taking the next step to link up advertisers and mobile consumers. It is launching PlaceAd, a demand side platform that connects Placecasts location technology with mobile ad networks so advertisers can deliver campaigns based on location as well as other user-specific criteria like age, gender, interests, device type / operating system, time of day, and weather.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oT-mdUjqnLs/
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