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September 5, 2013 01:10 pm GMT
When Boticca first appeared back in 2010 it might have looked a little like a normal commerce jewellery store. But underneath was an innovative layer of design, content and community features which tapped into the coming juggernaut of social and the now hot space of "curation", as evidenced by brands like Fab. Launched by former Accel Partners associate Avid Larizadeh (interviewed here) and Kiyan Foroughi, the site site combined fashion aesthetics and commerce in a way that was simple to navigate and user friendly. After a seed funding round, it went on to score another round of $2.5 million. It's now secured $4 Million in a Series A financing from UK-based VC firm MMC Ventures and High Net Worth Individuals in Europe, the Middle East and Asia, including Turkish entrepreneur Sina Afra, CEO and Chairman of Markafoni and former European director of M&A for eBay. French Internet entrepreneurs fund ISAI, which was in the first round, also contributed.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bJ_qSP1a7KY/
Boticca Secures $4M In A Series A From MMC Ventures To Expand Internationally
When Boticca first appeared back in 2010 it might have looked a little like a normal commerce jewellery store. But underneath was an innovative layer of design, content and community features which tapped into the coming juggernaut of social and the now hot space of "curation", as evidenced by brands like Fab. Launched by former Accel Partners associate Avid Larizadeh (interviewed here) and Kiyan Foroughi, the site site combined fashion aesthetics and commerce in a way that was simple to navigate and user friendly. After a seed funding round, it went on to score another round of $2.5 million. It's now secured $4 Million in a Series A financing from UK-based VC firm MMC Ventures and High Net Worth Individuals in Europe, the Middle East and Asia, including Turkish entrepreneur Sina Afra, CEO and Chairman of Markafoni and former European director of M&A for eBay. French Internet entrepreneurs fund ISAI, which was in the first round, also contributed.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bJ_qSP1a7KY/
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