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September 4, 2013 08:00 pm GMT
Fresh from a $258 million investment led by Google Ventures and TPG, tech-powered transportation service Uber today is announcing a key deal that speaks to a few ways that it's hoping to grow in the future. Uber is partnering with the NFL Players Association to produce a special service for NFL players to use the app to call for rides and avoid driving under the influence. The deal -- Uber's first with a professional sports organization -- speaks to how Uber is positioning itself for its next stage of appealing to a more mainstream audience beyond the service's early adopters. It's also a sign of how we may see the startup striking more partnerships like this in the future with enterprises. It's also an interesting marketing turn for the company as a publicly-minded service, positioning itself as the "safe" alternative for transport.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2M-lGfGs_64/
Uber Inks Its First Sports Deal, Partners With The NFL To Promote Safe Rides For Pro Footballers
Fresh from a $258 million investment led by Google Ventures and TPG, tech-powered transportation service Uber today is announcing a key deal that speaks to a few ways that it's hoping to grow in the future. Uber is partnering with the NFL Players Association to produce a special service for NFL players to use the app to call for rides and avoid driving under the influence. The deal -- Uber's first with a professional sports organization -- speaks to how Uber is positioning itself for its next stage of appealing to a more mainstream audience beyond the service's early adopters. It's also a sign of how we may see the startup striking more partnerships like this in the future with enterprises. It's also an interesting marketing turn for the company as a publicly-minded service, positioning itself as the "safe" alternative for transport. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2M-lGfGs_64/
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