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September 4, 2013 02:31 am GMT
San Francisco startup Optimizely has had a lot of success in making A/B testing much more accessible to the masses. And along the way, Optimizely's co-founders Dan Siroker and Pete Koomen say that they've learned quite a bit themselves about the practice of A/B testing, and what it can do for websites and software products -- so much, in fact, that they decided to write a book about it, A/B Testing: The Most Powerful Way to Turn Clicks Into Customers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aY9qAYgEE60/
Optimizely Co-Founder Pete Koomen On Using The Art Of A/B Testing
San Francisco startup Optimizely has had a lot of success in making A/B testing much more accessible to the masses. And along the way, Optimizely's co-founders Dan Siroker and Pete Koomen say that they've learned quite a bit themselves about the practice of A/B testing, and what it can do for websites and software products -- so much, in fact, that they decided to write a book about it, A/B Testing: The Most Powerful Way to Turn Clicks Into Customers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aY9qAYgEE60/
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