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September 4, 2013 03:05 am GMT
GraphDive, a startup that uses Facebook Connect data to give businesses a better understanding of their online visitors, has raised $2 million in new funding.Co-founder and CEO Shahram Seyedin-Noor said the company allows website owners to do more with the social data that's already provided by users who log in to their sites via Connect. It analyzes a user's account activity and infers their interests and key demographic data age, income, education, and relationship status. (In its effort to build an "interest graph" connecting related interests, Seyedin-Noor said GraphDive could be compared to Gravity, except that Gravity is focused on publishers).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lp_MsfAk6nA/
GraphDive Raises $2M For Social Media Analytics And Targeting
GraphDive, a startup that uses Facebook Connect data to give businesses a better understanding of their online visitors, has raised $2 million in new funding.Co-founder and CEO Shahram Seyedin-Noor said the company allows website owners to do more with the social data that's already provided by users who log in to their sites via Connect. It analyzes a user's account activity and infers their interests and key demographic data age, income, education, and relationship status. (In its effort to build an "interest graph" connecting related interests, Seyedin-Noor said GraphDive could be compared to Gravity, except that Gravity is focused on publishers).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lp_MsfAk6nA/
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