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September 4, 2013 04:01 am GMT

For Authors, Amazon's Kindle MatchBook Offers Plenty Of Upside

Screen Shot 2013-09-03 at 4.45.36 PMToday, Amazon introduced a brand new model of its Kindle Paperwhite e-book reader, which looks pretty nice. But the bigger announcement was a brand new program called MatchBook, which allows authors and publishers to offer heavily discounted Kindle editions of their print books past and future. After digging into the requirements and features of the program, it seems evident that this is going to be a fairly nice program for existing print and Kindle authors. “I don’t see a downside, at least for me, since, as you say the royalty rate stays the same. It’s more sales (at least in theory),” says David Schwartz, author of Gooseberry Bluff Community College of Magic, “and that’s the goal.” The Kindle Matchbook program has a set of requirements for participating, but none of them seem particularly onerous, and they align philosophically with the promise of leveraging your back inventory for more revenue. In order to enroll, you simply have to be selling a physical book of some sort on Amazon, and be a member of the Kindle Direct Publishing program. We were able to confirm with Amazon that it does not require that users be a member of the more exclusive Kindle Direct Publishing Select program. This means that if you have a physical book that you’d like to sell an ‘add-on’ Kindle edition of, you’re not required to promise Amazon a period of exclusivity. KDP Select members are often limited to selling books on Amazon alone for around 90 days. The promotional prices that can be set for a book include four tiers: $2.99, $1.99, $0.99, or free. Enrolling a title is super simple, just visit the listing and tick a box. The low-friction nature of the opt-in is very ‘Amazon’ in execution and should drive authors to investigate the feature. Once you select a title you set your ‘Promotional List Price’ to one of the tiers. The only restriction here is that you must pick a discount that is at least half off of your regular list price. Amazon says the 50% requirement is to ensure that it’s a ‘compelling’ discount. Amazon currently has two royalty rates available, which differ in regional availability. So you’ll still get your 35% or 70% slice of that e-book sale. So a lower payday, for sure, but definitely worth it for those ‘back catalog’ folks. You might see a slow rollout of the feature because

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ljM-S55yleg/

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