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September 3, 2013 09:19 pm GMT
Google has apparently struck a wild licensing deal with Nestl to use the name ‘KitKat’ for its next version of Android. Though the announcement of the name by Google’s Sundar Pichai this morning struck off an immediate wave of commentary, it seems to go deeper than just a name. If you visit Google’s ‘about Android‘ page, you’ll see a full-on Kit Kat bar (the company uses ‘Kit Kat’, not ‘KitKat’ to describe the candy) with an Android-themed wrapper. A link to ‘see what you’ve won’ leads you to the U.S. site for Kit Kat bars. This is an extremely odd pairing for a tech company and a candy firm. We’ve reached out to Google for more information on exactly what the deal is here and it confirmed that no money changed hands between the two companies. This is apparently a like-for-like cross-promotion deal. The contest will place Nexus 7 vouchers and Google Play credit in participating Kit Kat bars. Interestingly, the link on the Android site takes you to Hershey’s site, even though Nestl manufactures Kit Kat bars in most of the world. This stems from an old licensing deal between Hershey and Rowntree (which was acquired by Nestl), in which Hershey maintained the ability to license the name Kit Kat in the U.S. This has led to a ton of confusion about whether Hershey or Nestl is behind the deal. A BBC report today quotes John Lagerling, director of Android global partnerships as saying that”this is not a money-changing-hands kind of deal,” and that it was about doing something fun and unexpected. Lagerling also says that the previously considered Key Lime Pie was nixed because they felt that many people might not know what Key Lime Pie tastes like. “One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: ‘Hey, why don’t we call the release KitKat?’ “We didn’t even know which company controlled the name, and we thought that [the choice] would be difficult. But then we thought well why not, and we decided to reach out to the Nestle folks.” Mr Lagerling said he had made a “cold call” to the switchboard of Nestle’s UK advertising agency at the end of November to propose the tie-up. The next day, the Swiss firm invited him to take part in a conference call. Nestle confirmed the deal just 24 hours later.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9xArbYg29YI/
Google Strikes Bizarre Licensing Deal With Nestl To Name Next Android Kit Kat
Google has apparently struck a wild licensing deal with Nestl to use the name ‘KitKat’ for its next version of Android. Though the announcement of the name by Google’s Sundar Pichai this morning struck off an immediate wave of commentary, it seems to go deeper than just a name. If you visit Google’s ‘about Android‘ page, you’ll see a full-on Kit Kat bar (the company uses ‘Kit Kat’, not ‘KitKat’ to describe the candy) with an Android-themed wrapper. A link to ‘see what you’ve won’ leads you to the U.S. site for Kit Kat bars. This is an extremely odd pairing for a tech company and a candy firm. We’ve reached out to Google for more information on exactly what the deal is here and it confirmed that no money changed hands between the two companies. This is apparently a like-for-like cross-promotion deal. The contest will place Nexus 7 vouchers and Google Play credit in participating Kit Kat bars. Interestingly, the link on the Android site takes you to Hershey’s site, even though Nestl manufactures Kit Kat bars in most of the world. This stems from an old licensing deal between Hershey and Rowntree (which was acquired by Nestl), in which Hershey maintained the ability to license the name Kit Kat in the U.S. This has led to a ton of confusion about whether Hershey or Nestl is behind the deal. A BBC report today quotes John Lagerling, director of Android global partnerships as saying that”this is not a money-changing-hands kind of deal,” and that it was about doing something fun and unexpected. Lagerling also says that the previously considered Key Lime Pie was nixed because they felt that many people might not know what Key Lime Pie tastes like. “One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: ‘Hey, why don’t we call the release KitKat?’ “We didn’t even know which company controlled the name, and we thought that [the choice] would be difficult. But then we thought well why not, and we decided to reach out to the Nestle folks.” Mr Lagerling said he had made a “cold call” to the switchboard of Nestle’s UK advertising agency at the end of November to propose the tie-up. The next day, the Swiss firm invited him to take part in a conference call. Nestle confirmed the deal just 24 hours later.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9xArbYg29YI/
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