Five Forces Fueling FrontBack's Fame

Not another photo-sharing app! is an oft-heard or tweeted phrase. After Instagram combined the power of a networked camera, nostalgic filters, and snappy sharing to various networks to create a mobile phenomenon before selling to Facebook, and after SnapChat created a new behavior with more private photosharing that never touched the web (or Facebook), a new iPhone photosharing app is taking over my Twitter feed and, I believe, its just a matter of time before it takes over yours, too.