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August 30, 2013 02:42 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/jdLZfS9IcQI/story01.htm
The secret behind daft drugnames
Insanity at the intersection of trademark law, marketing, and patient safety: "New drug names arent just bizarre," writes David Shultz. "Theyre dangerous.Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/jdLZfS9IcQI/story01.htm
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