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August 30, 2013 09:59 pm GMT

As Uber Drives Into India, It's Shifting Its Emerging Market Strategy Up A Gear

Screen Shot 2013-08-30 at 11.38.14 AMTransportation tech startup Uberis continuing its aggressive expansion across Asia. As of this week, it is now live in India, starting first with a luxury car service in its tech capital, Bangalore. The subcontinent may boast a potential market of over a billion, a rising middle class and 164,000 millionaires, but these are silver linings to some possibly darker storm clouds: low credit card and smartphone penetration, inadequate infrastructure, and low levels of disposable income. Uber will try to impose its premium and efficient model on the market, but entrenched indigenous operators, whose lo-fi solutions have thrived, won't give up their turf without a fight.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/U4Sa7Z56ZdA/

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