The Key Components of a Mobile App Strategy

There is no question that mobile apps are the future of commerce. Not when the writing on the digital wall tells us that some 25% of online retail is bound for smartphones and tablets by 2017.

That doesn't mean that your company is automatically clear on what to do, exactly. What is your mobile app strategy? And how can you front-load it for success?

Getting to what and how starts with asking why. That is, why does your company need a mobile app?

The answer lies in the way(s) that your clients use your services and buy your products. If they could be doing so in new — and newly flexible, convenient and relevant ways — there's the why with which your app strategy should start. Read more...