How a $6,000 Video Got 6 Million Views and Launched a Business

Naama Bloom's viral video was such a hit that she had to double her company's staff

That's right. The headcount at GoFlo jumped from one (Bloom) to two employees after a quirky video called "Camp Gyno" hit in July. More significantly, she started executing fulfillment from a location at the Brooklyn Navy Yard instead of from her Brooklyn duplex apartment. Soon she may work with a real distributor rather than doing what she had often done until now — buy her inventory at Costco. "I"m in the process of shifting," she says. "When I launched I was still working on setting up distributor relationships. Certain things I was buying wholesale and some at Costco, which was cheaper than some distributors." Read more...