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August 28, 2013 10:32 pm GMT
trueAnthem, a company that allows publishers to track the impact of their content on social media, has raised $2.6 million from CrunchFund, Core Ventures Group, and undisclosed angel investors.(Both CrunchFund and TechCrunch were co-founded by Michael Arrington.)trueAnthem was actually started back in 2008, but CEO Chris Hart said that it focused on music content before pivoting a year-and-a-half ago to look at the social influence of a broad range of content. The idea might sound kind of generic, but Hart said trueAnthem goes further than just counting the number of times an article gets tweeted or shared.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ceevbIdCQWU/
trueAnthem Raises $2.6M To Help Publishers And Brands Track Viral Content
trueAnthem, a company that allows publishers to track the impact of their content on social media, has raised $2.6 million from CrunchFund, Core Ventures Group, and undisclosed angel investors.(Both CrunchFund and TechCrunch were co-founded by Michael Arrington.)trueAnthem was actually started back in 2008, but CEO Chris Hart said that it focused on music content before pivoting a year-and-a-half ago to look at the social influence of a broad range of content. The idea might sound kind of generic, but Hart said trueAnthem goes further than just counting the number of times an article gets tweeted or shared.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ceevbIdCQWU/
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