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August 28, 2013 07:18 pm -04
Original Link: http://www.engadget.com/2013/08/28/twitter-acquires-trendrr/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
Twitter acquires Trendrr to bolster real-time coverage of TV trends
If it wasn't already clear that Twitter is serious about monitoring TV trends, the company just proved it by acquiring Trendrr. The deal gives Twitter new tools for both tracking social network activity during TV broadcasts and delivering that information to advertisers and media producers. While the two companies aren't specific regarding their plans, Trendrr is scaling back its operations: its Curatorr service will keep going, but it will stop taking customers for its Trendrr.TV engagement tracker. It will be some time before we see the results of the acquisition, but the increasingly tighter links between Twitter activity and TV suggest that the buyout could prove worthwhile in the long run.
Source: Trendrr
Original Link: http://www.engadget.com/2013/08/28/twitter-acquires-trendrr/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget