Twitter Experiment Lets Users Tweet Highlighted Sentences From Articles

A new feature from Twitter may change the way people share and discover stories.

The New York Times tested a new feature last week that allows users to click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet and click on the accompanying link are brought to the highlighted part of the story, rather than to the beginning of the article

The idea behind the feature was that while a headline doesn't always grab you, an enthralling sentence from the middle of a story may do the trickTimes reporter Dave Itzkoff explained to Poynter his method for determining which sentences to highlight: "Just a bit of educated guesswork trying to imagine what readers would be drawn to and what would make the best traveling billboards for the overall story." Read more...